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Polo Ralph Lauren
Casual Luxury

1 New Bond Street
London
W1S 3RL

Green Park

+44 20 7535 4600

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The London flagship store was inspired by the ocean-going liners of the 1920s and combines art deco architecture with the opulent decor of a gentlemen's club. The women's section, for instance, features a white marble fireplace, a drop beaded crystal chandelier and bleached mahogany walls - and offers a ship-style view of the men's floor below. As for the clothes, the American designer has triumphed in the casual-wear market over the past few years, with Ralph Lauren shirts having become the Sloane uniform of choice. Beyond the basics, there is also the more funky Polo Sport, the Purple label, a selection of Collection Classics and, in keeping with the shop's theme, the Cruise range. There's even a collection of interior furnishings, sure to add a touch of style to any home.

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